Content is king, but promotion is queen.

Akshay Kumar, Sonakshi Sinha and Imran Khan flew to Chandigarh at the time of their movie release scheduled for the Independence Day in 2017. The trio celebrated Eid at PVR Elante followed by Tashan Nites, an event at Buzz in Sector 17.

Balaji Telefilms promoted the film across the country. TIF became a part of their roadshow in Chandigarh. As a company known for pushing the envelope on marketing and branding, we led the activation and execution teams to make sure the event went smooth.

In the most effective way of promoting a film, TIF handled the media presence, press releases and more. For the entire event, we made sure the setup didn’t have any lose ends. The star cast of the movie posed for the shutterbugs here and the promotional conference went just as was anticipated.

Akshay is known to be an ardent cricket lover in real life and his character in the film, Shoaib, was seen as a powerful don who wields the power to influence a cricket match in the 80s. The film is directed by Milan Luthria and produced by Balaji Motion Pictures.