In the marketing world, it’s aptly summarized, “Remarkable things get remarked upon.” If you want to get your word out, you must begin by doing something worth talking about.
Conceptualizing and managing the Chandigarh premiere for the Punjabi flick Jatt Airways in 2017, TIF led to the planning and execution of it all right from press releases, advertising campaigns, merchandising, franchising, on-ground marketing collateral, media and interviews with the key people involved with the making of the film.
In a star-studded event held at an upscale hotel in Chandigarh, the music of Jatt Airways was released. The event saw Alfaaz, Tulip Joshi, Binnu Dhillon, Jaswinder Bhalla, BN Sharma, Karamjit Anmol and Jassi Katyal.
There are a few things unique about the way we marketed Jatt Airways. In keeping with the theme of the movie, we put up Jatt Airways counters for a pretend check-in like at airports, rousing excitement among the attendees of the event.
In the Harjit Ricky directorial, three music directors created waves – Jassi Katyal, Honey Singh and Tarun Rishi. Produced by Sumit Goyal and Anil Garg, Jatt Airways is a unique journey of four youngsters who deal with a string of funny events that take place in their lives.