Content couldn’t be more significant than it is now. Content marketing is equipped with the ability to transform your business! It is capable of increasing brand reputation by building trust, influencing conversions and improving SEO efforts while remaining cost-effective. But, above all, it strengthens your commitment to your audience by providing knowledgeable and quality for their benefit. In short, content is king!
Zomato, an Indian restaurant search and discovery platform founded in 2008 by Deepinder Goyal and Pankaj Chaddah currently operates in 24 countries, providing information and reviews on restaurants including images of menus.
Zomato has been extremely creative in bringing out the foodie in you through their outstanding posts. Their relatable and unconventional content always makes the audience eagerly wait for the new post. It is a brand that makes us believe that you don’t need to post regularly in order to get attention. All you need to do is create trending and quirky content! Their success mantra is creating limited but great subject matter.
After all these years, Amul doesn’t need a definition anymore! It is a brand that has been doing the content game over the years and has excelled in every one of them. Amul mostly offers posts related to trending topics, giving us an insight about the trend as well as the brand. They never fail to miss an opportunity to spread awareness about topical stories and create engaging contests on social media.
Vogue India’s strategy for content marketing is completely different from others. They never miss an opportunity to skip any social issue. Despite ruling the market of fashion, they’ve never failed to spread awareness with the #VogueEmpower initiative. Through this initiative, they aim to create a completely different impact on the women audience through women empowerment. For instance, the bold statement delivered by Madhuri Dixit in the campaign #StartWithTheBoys still hits us with its impact.
Megha Harsh serves as a content writer at The Ideaz Factory. She has been a student of English Journalism at the Indian Institute of mass communication. A writer by day and reader by night, she is loathe to discuss herself in third person. In addition to writing blogs, she also has interest in writing poems.